Tireless Commitment
Tire Recycling Alberta

To inform the people of Alberta about the good things that come from the provincial tire-recycling program, we developed this warm, friendly TV spot as part of a larger campaign. The spot featured all the new uses for all those old tires from safer playground surfaces and rubber patio paving stones to more durable roads made from rubber asphalt. We handled the strategy, scripting, creative direction and production supervision.