Tireless Commitment
Tire Recycling Alberta
To inform the people of Alberta about the good things
that come from the provincial tire-recycling program,
we developed this warm, friendly TV spot as part
of a larger campaign. The spot featured all the new
uses for all those old tires from safer playground
surfaces and rubber patio paving stones to more durable
roads made from rubber asphalt. We handled the strategy,
scripting, creative direction and production supervision. |