Edmonton Eskimos
Eskimo Empire
NEW!

We've been working with the Edmonton Eskimos for a number of years actually. Truth be told, Der Fantastichen SnoGlobers have extensive experience selling pro sports and sporting events -- from the NHL (Oilers and Flames way back when) to the WHL (Red Deer Rebels rebrand around 1995, Seattle Thunderbirds, Edmonton Ice) and on to the CFL and the Eskimos. Oh and a couple of fringe things called the Canadian Finals Rodeo, the Churchill Cup of Rugby and the Women's World Cup of Rugby.

Back to the Eskimos. After a bit of out-of-market research (in the NFL), and a healthy bit of consultation with the entire Eskimos group (a very tight, wonderful group), we recommended that it was time the game be given back to the fans. And frankly, when your 'store' only opens 10 times a year, you have to treat your customers like they're royalty. So, we created the Empire and continue to give everyone imaginable a reason to want to be a part of it. Are you in? If you're not, you should be.

Alberta Recycling
NEW!

This is the latest in a series of campaigns for our fine friends at Alberta Recycling. The strategy and tactics continue to evolve and more and more folks are bringing in their old stuff to be recycled. It's all good baby.

E-Haw!
Electronics Recycling Alberta Launch

When the Alberta Recycling Management Authority wanted to launch its “E-waste” recycling program, we helped them develop a strategy to do just that. This TV spot was part of an extensive campaign and drove awareness like cattle…but without the smell. All of what you see was done in camera. To maximize the budget, we put our brains together and used good old-fashioned movie-making techniques to get what we wanted.

City of Edmonton
Capital City Cleanup

When the City of Edmonton decided to launch an initiative that would clean up this town, TV was a big part of the mix. With the goal of getting people of all walks involved, we decided to show people of all walks – well…walking. We decided to take a positive, non-preachy approach to the issue and overall, we think it worked out pretty well. SnoGlobe handled the scripting, creative direction and production supervision.